Adisa McKenzie

Just got back from another Reno trip. I hit the slopes under the hot April sun and went to the studio at night. On the plane back, I really gained some clarity about where underground / avant-garde music is going as a career choice–earning money from critical mass without appealing to the masses by watering down the art. I believe in the advertisement model. However, the ad industry is saying that revenue is down. This further legitimizes my thoughts on community integration. As we build infrastructure and grow our community, we are supported organically by the community. The work becomes less about promoting yourself and more about participating and giving to a larger collective.

As many of you know, I do much of the TripKnight web work. I just started setting up an account at OpenX.com – for serving ads across the network. TripKnight is about to roll out an ad compensation project to add incentives to those who work with us. I am currently using Google Ad Manager, and I might continue for some of the slots or select pages. One thing I am looking for in OpenX is speed of updates compared to Google Ad Manager. I don’t think it’s slow, but I’m curious how the two compare.